Course Code

aidm

Duration

7 hours (usually 1 day including breaks)

Requirements

An understanding of digital marketing

Audience

Marketers

Overview

AI (Artificial Intelligence) is intelligence for machines to accomplish specific tasks by recognizing patterns in data. AI enables users to growth hack the success of digital marketing campaigns.

This instructor-led, live training (online or onsite) is aimed at marketers who wish to use AI to improve improve digital marketing strategies through valuable customer insights.

By the end of this training, participants will be able to:

Leverage AI software to improve the way brands connect to users.
Use chatbots to optimize the user-experience.
Increase productivity and revenue through the automation of tasks.

Format of the Course

Interactive lecture and discussion.
Lots of exercises and practice.
Hands-on implementation in a live-lab environment.

Course Customization Options

To request a customized training for this course, please contact us to arrange.

Course Outline

Introduction

AI in Digital Marketing

What is AIDM?
The application of AIDM

Content Curation and Creation

Streamlining content with AI tools
Working with Curata, BuzzSumo, Crayon, and Scoop-It

Google Cloud AI

Creating and scaling chatbots
Integrating chatbots on a web application

SEO Optimization

Working with Market Brew

Email Task Automation

Automating email tasks with Siftrock

Tracking and Reporting

Tracking and reporting user behavior with BlueShift
Tracking and reporting data from social media platforms with Zoomph

Summary and Conclusion