Course Code
digimarketing
Duration
14 hours (usually 2 days including breaks)
Requirements
There are no specific requirements needed to attend this course. A good understanding of Internet and Computers would be helpful.
Overview
This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.
Course Outline
Introduction to Digital Marketing
- Background
- Introduction
- Upcoming Trends and Examples
Search Engine Optimization and Marketing
- Understanding SEO
- Search Engine Marketing
- PPC Marketing
Digital Display Advertising
- Creating and Displaying Ads
- Targetting your Audience
Email Marketing
- Designing and Creating Email Campaigns
- Importance of Good Templates
- Spam Check
Social Media Marketing
- Importance of Content
- Engaging your users across social media
- Auto-posting and post-scheduling
- Campaigns
- Forums and their importance
- Examples
Mobile Marketing
- Understanding Mobile Marketing
- From SMS to Whatsapp
- Targetting prospect users
- Conversions and Failures
Analytics
- Need of Analytics
- Use of available metrics to improve your campaigns
- Understanding Demographics
Strategy & Planning
- Importance of Budget
- Selecting most appropriate channels
- Strategy Discussion
- Case Studies
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