Course Code
myccmr
Duration
28 hours (usually 4 days including breaks)
Requirements
No prior knowledge required.
Overview
Understand marketing. Touch your customers´ feelings. Prepare your own plan.
Make your marketing and business in line with customer expectations and exceed them.
Course Outline
Marketing introduction
- Historical development
- Which phase are you in?
- Drawing your own development
Failures
- Typical marketing failures
- How to avoid failures
- Practical exercises
Successful stories
- Analyses of successful companies
- Inside look
- Outside look
- Advertising and brand management
- What you can learn
Customer
- Customer in the center
- Meet and know your customer
- Customer thinking
- Customer satisfaction
Analyses
- Analyses of your marketing and business
- Making structure and improvements for your business
- Creating your own strategy
Action
- Solving small problems
- Doing right things in the right time
- Creating your own secrets and difference
Extra
- Be a leader
- Think like a leader
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