Course Code

stratplanNHS

Duration

14 hours (usually 2 days including breaks)

Requirements

You need to be working in the healthcare industry and to have a desire to learn practical skills to make your life easier. The content is MBA level however no prior knowledge is needed in order to understand the concepts and to learn new skills.

Overview

This training course has been created for Practice Managers, Practice Owners, General Practitioners, NHS administrators, CCG staff who need to develop strategic planning skills. It is not designed for academic purposes, but offers practical advice how to set goals, realize your plans, communicate them to colleagues and minimize conflict within the organisation.

This course focuses on strategic planning for primary care in which flexibility and continuous learning are the most important factors. The main emphasis is strategy using current real-world examples from a number of unrelated industries in order to learn how the strategic models work, then we are going to apply them to primary care.

Each course member will have the opportunity to create a strategic plan and learn how to implement it in practice. In these uncertain times in healthcare, you cannot afford not to take this course

Course Outline

Strategic Planning Overview

Strategic planning - why, when and what for?
When is strategic planning not desirable? Sometimes strategic planning can make a bad situation much worse if not handled delicately

Strategic Analysis

Strategic Planning Levels

Corporate Strategy in general
SBU/Business and Division Strategy
Operational Strategy

Creating the Strategic Plan

Vision
Mission
Values and behaviours
Goals, tasks and responsibilities

Methodologies

Creating tasks using the SMART framework
Benchmarking and the importance of finding win-win partnerships to benefit your practice

Tools to create your strategic plan

The SWOT analysis – the most widely misused business administration tool ever created. How to use it the right way
PESTLE analysis – understanding your healthcare environment to identify and offset risk
Michael Porter’s Five Forces – big picture planning
Decision matrices – how to get everyone onboard and behind the plan without conflict
Lean Canvas modified as the ultimate Primary Care planning tool

Strategy Implementation

Information systems
Assigning tasks
Employee motivation

Strategic planning as an Ongoing Process

Who should be responsible for strategic improvements?
Using Business Motivation Model software to keep your strategy up to date
How to relate your processes to your business plan

About the trainer

The business coach for this course works for the European Union as an expert consultant on the Horizon 2020 programme and is responsible for evaluating Primary Care funding proposals in regards to care of the elderly.
For five years, he worked for the largest independent medical media company in Europe in the role of Vice President Marketing and was a member of the management board. As a result, he has a good understanding of primary care best practice throughout Europe.
For the past 12 years he has worked with the National Health Service in Primary Care as an advisor in the field of HR, strategy, patient retention, back office streamlining and the ethical attraction of new patients.
He teaches the executive MBA programme at one of the best economic universities in Europe